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Showing posts from February, 2019

Campaigns aren't meant to be career suicide

More dark days lay ahead for Jeremy Corbyn and Theresa May (Image: I love a good publicity stunt. Being in the PR industry for over six years, I've been involved in a few myself. Doing them gives me the urge in wanting to do more, and create an even bigger impact as the previous one had. But with these stunts (or campaigns), you get two primary types of reactive sounds from the vocal public - either an 'ooh', or 'ugh'. With that in mind, you can imagine my reaction when I heard about two campaigns launched this past week or so - one to do with a cross-bench rebellion to form a new political movement and the other about a girl's vision to return back to the UK after four years in Syria with notorious terrorism group ISIS (or whatever they call themselves). I'd like to start analysing the first story I mentioned here. The rumours had been rife, over the past couple of years, of certain MPs not being happy with the direction their part

Social media sites' child protection conundrum

Children on smartphones and tablets (Image: The Independent) I think I can speak on behalf of many of us by saying we have a funny relationship with social media. On a personal level, I find myself getting highly annoyed by the amount of finger pointing and malice users aim towards fellow strangers. I badger about this more often than not - but in reality, social media is largely a major force for good. The Web 2.0 revolution has been with us for nearly 20 years now and its impact is arguably greater than any other technological advancement. By the end of this year, there looks set to be 2.77 billion social media users in the world. These sites possess a golden opportunity for individuals and organisations to reach out to a wide audience, boosting their profiles and enhancing reputations. And of course we cannot limit social media to people mingling on Facebook, Twitter and Instagram. We can find love, review restaurants and hotels, blog about our interests, comment on we